Before Hiring a New Marketing Lead, Audit!

Before you hire marketing, audit.

Your industry is already getting there. The global digital marketing industry is expanding rapidly. It’s expected to reach US$786.2 billion by 2026 (WordStream, Matrix Marketing Group). In fact, 75% of CMOs now say digital marketing is their main driver of growth, and 57% of budgets are already allocated there (Gartner). If you treat marketing as […]